STUDIO PROFILE

FOUND. Los Angeles

FOUND. Design

FOUND. Art

FOUND. Beauty

FOUND. Graphics

FOUND. Wayfinding

FOUND. Interactive

FOUND. Experience

FOUND. Environments

FOUND. Solutions

 

FOUND. is a contemporary multidisciplinary design studio based in Downtown Los Angeles with a studio practice to challenge and modernize conventional wayfinding, signage and graphics through the format of digital, GPS, haptic, autonomous, and artificial intelligence technologies. 

 

FOUND. is compelled by the exponentially changing culture of technology we live in today, and obsessed with desire to better and beautify the world. FOUND. looks to the future to solve signage and wayfinding in our new world.

 

FOUND. is critical and avant-garde of how static and digital environments relate to signage, graphics and wayfinding in today’s modern society and culture.

 

FOUND. approaches each project with a fresh vision incorporating research, observation, and multi-disciplinary collaborations; with complete immersion with clients throughout the project to provide optimal solutions. 

 

FOUND. operates remote offices with a global headquarters in Los Angeles. FOUND. office culture derives around team flexibility and top talent. Offering remote work environments provides a reduction of environmental impact, savings of time and cost of commuting, while increasing quality of life with family/friends and wellness. 

 

FOUND. donates a percentage of all sales to the Institute of International Education (IIE). 

 


FOUNDER

Will Ayers is the Founder/Creative Director of FOUND. a contemporary multidisciplinary design studio based in Downtown Los Angeles with a studio practice to challenge and modernize conventional wayfinding, signage and graphics through the format of digital, GPS, haptic, autonomous, and artificial intelligence technologies. 

 

FOUND. is compelled by the exponentially changing culture of technology we live in today, and obsessed with desire to better and beautify the world. FOUND. looks to the future to solve signage and wayfinding in our new world. FOUND. is critical and avant-garde of how static and digital environments relate to signage, graphics and wayfinding in today’s modern society and culture. 

 

With over 14 years of global experience, Will Ayers has overseen projects around the globe in the following countries: China, Russia, Malaysia, U.A.E., Qatar, Egypt, Oman, India, South Korea, and the US. 

 

Will Ayers has worked with high profile, prestigious clients including: Abu Dhabi Municipality, Aecom, Aedas, Aldar, Al Futtaim Group, Cedars-Sinai, Cetera Financial Group, CommonWealth Partners, Cordish Company, DLF, Gruen Associates, Arcadis, John Portman, Kaiser Permanente, KEO, LA Metro, Macerich, Nakheel, Oliver McMillan, Oman Airports, OTAK, Parsons Brinckerhoff, Callison RTKL, South Bay Developers, Stripe, TDIC Abu Dhabi, Urban Planning Council Abu Dhabi, Westfield, and 5Design.

 

Will Ayers earned multiple degrees at some of the finest universities in the world, including a Masters at Cranbrook Academy of Art, and a Bachelors from the University of San Diego. Will continued his education at prestigious institutions including Rhode Island School of Design, Massachusetts College of Art and Design, and the Lorenzo de Medici Institute in Florence, Italy.

 

 

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